« BEST EUROPEAN DESTINATION FOR WEEKEND »
AT WORLD TRAVEL AWARDS 2016
Lyon won the Oscar for « Best European Destination Weekend », last night (09/04/2016) in Sardinia, at the ceremony of the World Travel Awardsface to cities like Athens, Dublin and Lisbon …
Since the announcement of the appointment of Lyon in the prestigious competition World Travel Awards in March, the mobilization was intense and sustained. Tens of personalities Lyon, Lyon or lovers, among them Gérard Collomb, Tony Parker, Thierry Marx or Alexandre Lacazette showed their support, week after week, on the internet and in the press.
An incredible craze that has invested heavily social networks through a call to vote orchestrated by ONLYLYON Tourism and relayed by 23,000 ONLYLYON based ambassadors worldwide. Over the weeks, more than 2 million people have been affected and whether the votes tourism professionals weighed a priority in the election, visitors and lovers of Lyon could, too, support their favorite destination.
Lyon, a popular destination with visitors and the press awards
Lyon, faced with its French and European competitors, has managed to differentiate itself over the years with an attractive offer proposing a « concentrated the art of French living » and precisely meet the new expectations of international visitors.
The main tourism indicators have soared between 2010 and 2016, the good results of the hotel reflecting the increasing attractiveness of the metropolis. In 5 years, the occupancy rate on weekends thus increased by 5.3 percentage points and the number of overnight stays increased by 13%.
Meanwhile, Lyon has managed to make it more and more accessible, including through an international airport with over 148 connections worldwide. The summer of 2016 even saw a record number of openings lines, with 30 new regular flights to 21 new destinations.
The charms and attractions of Lyon also seduce the national and international press. For 5 years, the destination has hosted more than 1 000 journalists, an increase of 42%. The number of articles touting the city of Lyon, meanwhile, doubled.
A long process that pays off
This result is undoubtedly the result of a strategy begun in 2005 by the Metropolis of Lyon whose objective was to position itself forward as a destination for short city break that counts in Europe. For 10 years, multiplied ONLYLYON Tourism promotion campaigns among the public and professionals to know the city and its strengths.